Theodore Levitt Quotes About Business

Quotes about: Business

• A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.

  Theodore Levitt

  Powerful, Business, Responsibility

  Theodore Levitt (1974). “Marketing for business growth”, McGraw-Hill Companies

• The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have generally failed to distinguish between the relatively easy process of being creative in the abstract and the infinitely more difficult process of being innovationist in the concrete.

  Theodore Levitt

  Business, Creative, Advice

• Organizations exist to enable ordinary people to do extraordinary things.

  Theodore Levitt

  Business, Organization, People

  Mortimer Levitt, Theodore Levitt (1998). “Thinking About Management”, p.64, Simon and Schuster

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