When I was designing, I had in mind Jimi Hendrix, and I could hardly find skinny indie black kids to wear my clothes. I remember one telling me he had to swap his skinny jeans for baggy ones in the subway before going home, so he wouldn't get in trouble in his neighborhood.
There's that stigma about New Yorkers, how they're so mean, but in my experience it was quite the opposite. People were very genuine and very nice, even on the subway.
However, I have never clogged myself with the praises of pastoral life, nor with nostalgia for an innocent past of perverted acts in pastures. No. One need never leave the confines of New York to get all the greenery one wishes—I can’t even enjoy a blade of grass unless I know there’s a subway handy, or a record store or some other sign that people do not totally regret life. It is more important to affirm the least sincere; the clouds get enough attention as it is and even they continue to pass. Do they know what they’re missing? Uh huh.
It's been perfect. I can still ride a subway and work with great people. I can't imagine being Julia Roberts. I don't have the fortitude to withstand that kind of attention.
Although my own view is that bin Laden does not want to stage an attack that looks like 9/11 in Europe simply because he does not want to be the agent of Trans-Atlantic reconciliation. I think they will continue to do attacks like Madrid, the British attack, the subway systems, because those attacks have proven that the European response so far has been to blame the domestic government, not to side with the Americans.
The American people, or at least the ones that I get on the subway with - they know there's a real threat out there. They felt like Iraq lessened our ability to fight that threat.
The old boy network is still too strong in Canadian business. A visit to the Toronto clubs at lunch stands in about as great a contrast to the multicultural, multiracial subway underneath as can be humanly imagined. This is not healthy.
Sharing a room with a cadaver is only mildly different from being in a room alone. They are the same sort of company as people across from you on subways or in airport lounges, there but not there. Your eyes keep going back to them, for lack of anything more interesting to look at, and then you feel bad for staring.
Of course, in Los Angeles, everything is based on driving, even the killings. In New York, most people don't have cars, so if you want to kill a person, you have to take the subway to their house. And sometimes on the way, the train is delayed and you get impatient, so you have to kill someone on the subway. That's why there are so many subway murders; no one has a car.
People born in Queens, raised to say that each morning they get on the subway and "go to the city," have a resentment of Manhattan, of the swiftness of its life and success of the people who live there.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.
I knew that I'd lived in New York too long when, a few years ago, I was on a subway going downtown, and it stopped at 14th Street. At the station, the doors opened, and the conductor announced that there was a bomb on board and we should evacuate immediately. Nobody moved. We just looked at each other, 'Do you see a bomb?' 'I don't see a bomb.' 'There's no bomb.' 'I've only got two stops - let's go for it.
Whether it is an attempt to bomb the New York City subway system, an attempt to bring down an airplane over Detroit, an attempt to set off a bomb in Times Square ... I think that gives us a sense of the breadth of the challenges that we face, and the kinds of things that our enemy is trying to do.
The greatest inspiration I draw upon is, is this city (New York) and riding the subway and watching people and I find that's kind of like the best, the best acting teacher. You know, I wonder, like people who have huge celebrity, sometimes I feel bad, should this be one of their methods 'cause I don't know how they can observe life anymore, because they become the observed. So, I, I appreciate that New York can still do that.
It's a very simple process. He [Danny Boyl] comes in the tube (subway) and then he sits with me for 3 hours every evening and then I work on something. Then later, if he likes something, I put it even more perfectly. I tweak stuff. So this happened for 3 or 4 weeks and the music was done.
People always ask me what I'm doing on the subway, but I love it! Sometimes I like to ride in the front car and look out the window at the rats.
When I first moved to New York, someone who thought they knew more than I did said: "You have to always look like you know where you're going when you get out of the subway."
I love movies to death. I spent my entire youth in front of a TV watching old movies and as soon as I was able to get a subway pass when I was 14 I joined the Museum of Modern Art and was there all weekend watching old movies.
I envy the music lovers hear. I see them walking hand in hand, standing close to each other in a queue at a theater or subway station, heads touching while they sit on a park bench, and I ache to hear the song that plays between them: The stirring chords of romance's first bloom, the stately airs that whisper between a couple long in love. You can see it in the way they look at each other... you can almost hear it. Almost, but not quite, because the music belongs to them and all you can have of it is a vague echo that rises up from the bittersweet murmur and shuffle of your own memories.
I think that Subway has shown their own personal commitment as a company and how they believe in healthy choices.
I do wait in line, and I do take the subway, and I do my own grocery shopping, and I do take the kids to school. But it almost doesn't matter to a certain segment of the populace.
And wasn't it terrible, how much he looked forward to those moments, so much so that sometimes even a ride by himself on the subway was the best part of the day? Wasn't it terrible that after all the work one put into finding a person to spend one's life with, after making a family with that person, even in spite of missing that person...that solitude was what one relished the most, the only thing that, even in fleeting, diminished doses, kept one sane?
But what Dakota most enjoyed about the beginning of winter was the crispness of the air (that practically demanded the wearing of knits) and the way that tough New Yorkers - on the street, in elevators, in subways - were suddenly willing to risk a smile. To make a connection with a stranger. To finally see one another after strenuously avoiding eye contact all year.
The real people who hold our civilization together are the maintenance people. If it weren't for them - pumping water out of subways, painting bridges to keep from rusting, fixing a steam pipe that is 70 years old - we'd be sunk. If we got rid of all the politicians and the policymakers in the world, the world would keep going. If you get rid of maintenance people, the whole thing breaks down.
I’m not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it’s on my walk to work, or sitting in the subway and seeing something random or out of context.
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