(Space programs are) a force operating on educational pipelines that stimulate the formation of scientists, technologists, engineers and mathematicians... They're the ones that make tomorrow come. The foundations of economies... issue forth from investments we make in science and technology.
You know ... you keep doing the same things and you keep getting the same result over and over again.
Now, what does a vampire do with a computer? Keep track of investments? Send e-mail to other vampires as you all plot to take over the world?” “I spend a lot of time on Wikipedia making corrections to the entries of historical figures I’ve known.” I blinked at him. “Really?” “No, Kitty. That was a joke.
So I buy it. The most perfect little cardigan in the world. People will call me the Girl in the Gray Cardigan. I’ll be able to live in it. Really, it’s an investment.
You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.
If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.
Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.
Investment is not only volatile, it is the key motor of the economy's prosperity because it has a snowball effect.
You are your greatest investment. The more you store in that mind of yours, the more you enrich your experience, the more people you meet, the more books you read, and the more places you visit, the greater is that investment in all that you are. Everything that you add to your peace of mind, and to your outlook upon life, is added capital that no one but yourself can dissipate.
Make money your god, and it will plague you like the devil.
If you would be wealthy, think of saving as well as getting.
Money, if it does not bring you happiness, will at least help you be miserable in comfort.
The easiest way for your children to learn about money is for you not to have any.
Money is like love; it kills slowly and painfully the one who withholds it, and enlivens the other who turns it on his fellow man.
Dogs have no money. Isn't that amazing? They're broke their entire lives. But they get through. You know why dogs have no money? .. No Pockets.
Money frees you from doing things you dislike. Since I dislike doing nearly everything, money is handy.
If you pay peanuts, you get monkeys.
You don't need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ.
I have pledged - to you, the rating agencies and myself - to always run Berkshire with more than ample cash. We never want to count on the kindness of strangers in order to meet tomorrow's obligations. When forced to choose, I will not trade even a night's sleep for the chance of extra profits.
The best thing that happens to us is when a great company gets into temporary trouble...We want to buy them when they're on the operating table.
When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever.
I try to buy stock in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will.
Investors should remember that excitement and expenses are their enemies. And if they insist on trying to time their participation in equities, they should try to be fearful when others are greedy and greedy only when others are fearful.
Long ago, Sir Isaac Newton gave us three laws of motion, which were the work of genius. But Sir Isaac's talents didn't extend to investing: He lost a bundle in the South Sea Bubble, explaining later, 'I can calculate the movement of the stars, but not the madness of men.' If he had not been traumatized by this loss, Sir Isaac might well have gone on to discover the Fourth Law of Motion: For investors as a whole, returns decrease as motion increases.
I am a better investor because I am a businessman, and a better businessman because I am no investor.
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