Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Marketing has always been about the same thing - who your customers are and where they are.
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
People who bring transformative change have courage, know how to re-frame the problem and have a sense of urgency.
A great leader will never sacrifice the people for the numbers.
What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
It's just as valuable to curate content as it is to create it.
Growth isn't free it always has a cost.
There are no silver bullets.
Make things worth sharing.
We haven't seen any African country talk about recession.
Africa has decided to take matters of instability into its own hands.
African problems should have African solutions.
Beg, borrow, steal, Africa needs to build infrastructure.
Access to capital is one of biggest challenges for businesses in Africa.
We've used aid to build capacities so we won't need aid in future.
Rwanda is not over needing aid, but we can survive with less aid than before.
Infrastructure is key, but also how it's used, and that's political.
Moving container from Kigali to Mombasa used to take 22 days, now it takes 6 days.
Skills are expensive in Africa, best people are on American salaries.
Once we have the infrastructure in Africa, it should not be blocked by borders.
In Nigeria, financial services, telecoms, and entertainment have driven growth more than oil.
Aid should shift to investment. This will help countries stand on their own.
I advise other companies' CEOs, don't fall into the trap where you go, 'Where's the growth? Where's the growth?' Where's the growth?' They feel a tremendous pressure to grow. Well, sometimes you can't grow. Sometimes you don't want to grow. In certain businesses, growth means you either take on bad clients, excess risk, or too much leverage.
The free expression of opinion, as experience has taught us, is the safety-valve of passion. The noise of the rushing steam, when it escapes, alarms the timid; but it is the sign that we are safe. The concession of reasonable privilege anticipates the growth of furious-appetite.
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