Great Advertising Quotes - Page 3

• Give them quality. That's the best kind of advertising.

  Milton S. Hershey

  Business, Successful, Giving

  Interview with Abe Heilman; Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA, 1953.

  375 Copy quote

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• Nobody has ever built a brand by imitating somebody else's advertising.

  David Ogilvy

  Advertising, Irritating, Advertisement Negative

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Our job is to bring the dead facts to life.

  William Bernbach

  Jobs, Design, Facts

  8 Copy quote

• If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce

  Franklin D. Roosevelt

  Thinking, Past, Civilization

  8 Copy quote

• It used to be that people needed products to survive. Now products need people to survive.

  Nicholas Johnson

  Idols, People, Motivational Sales

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• The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

  Peter Drucker

  Loyalty, Educational, Selling Products

  Peter F. Drucker (2009). “Management: Tasks, Responsibilities, Practices”, p.97, Harper Collins

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• Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

  Raymond Chandler

  Agency, Chess, Waste

  Of chess. Quoted in Colin Jarman The Guinness Dictionary of Sports Quotations (1990).

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• If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  David Ogilvy

  Business, Agency, Worry

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Great advertising is the expression of deep emotional sincerity.

  Storm Jameson

  Emotional, Expression, Advertising

  Storm Jameson (2011). “Company Parade”, p.5, Bloomsbury Publishing

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• Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

  Leo Burnett

  Irritation, Confusion, Noses

  7 Copy quote

• That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

  Jerry Della Femina

  Cities, Chicago, Three

  Jerry Della Femina (2010). “From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War”, p.35, Simon and Schuster

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• If you want to be a model, then you should probably become an actor. That's the only way to get hired to do the great advertising campaigns that are really interesting or the magazine covers, and it's hard to build a name for yourself as a model without those things.

  Stephanie Seymour

  Names, Interesting, Campaigns

  Interview magazine, www.interviewmagazine.com. August 12, 2013.

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