Consumers Quotes - Page 40

• The consumer is always right.

  Harry Gordon Selfridge

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• With every decisions we make, the last question we ask is what does the consumer think of this.

  Niall FitzGerald

  Thinking, Decisions We Make, Doe

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• In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.

  Walter Lippmann

  Real, Thinking, Fickle

  Walter Lippmann, Julien C. Sprott (2015). “Drift and Mastery: An Attempt to Diagnose the Current Unrest”, p.52, University of Wisconsin Pres

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• Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

  Rochelle B Lazarus

  Reading, Thinking, Years

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• Televisions and movies have made many Americans into habitual consumers of synthetic experience-audiovisual fantasies that simply pass the time.

  Karl Albrecht

  Television, Fantasy, Made

  Karl Albrecht (2009). “Brain Power: Learn to Improve Your Thinking Skills”, p.2, Simon and Schuster

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• The history of clothing practices provides guidance for fashioning a new ethic that emphasizes quality over quantity, longevity over novelty, and versatility over specialization. With such an ethic, consumers would demand a shift toward more timeless design, away from fast-moving trends. Clothes could become more versatile in terms of what they can be used for, their ability to fit differently shaped bodies and to be altered.

  Juliet B. Schor

  Moving, Practice, Clothes

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• If we attempt to preserve the consumer economy indefinitely, ecological forces will dismantle it savagely. If we proceed to dismantle it gradually ourselves, we will have the opportunity of replacing it with a low consumption economy that can endure.

  Alan Thein Durning

  Opportunity, Economy, Lows

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• If you send it halfway around the world before it is eaten, an organic food still may be 'good' for the consumer, but is it 'good' for the food system?

  Gary Paul Nabhan

  World, May, Be Good

  Gary Paul Nabhan (2002). “Coming Home to Eat: The Pleasures and Politics of Local Foods”, p.47, W. W. Norton & Company

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• While a forgery illegally exploits the elitist taste for rarity, a kitsch object insists on its anti elitist availability. The deceptive character of kitsch does not lie in whatever it may have in common with actual forgery but in its claim to supply its consumers with essentially the same kinds and qualities of beauty as those embodied in unique or rare and inaccessible originals.

  Matei Calinescu

  Lying, Character, Unique

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• The Kitsch consumer wants to be enchanted.

  Karsten Harries

  Want, Kitsch, Enchanted

  Karsten Harries (2010). “Between Nihilism and Faith: A Commentary on Either/Or”, p.87, Walter de Gruyter

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• Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

  David F. D'Alessandro

  Stressed, Identity, Three

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• Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

  David F. D'Alessandro

  Want, Stuff, Communicate

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• ...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

  David Ogilvy

  Coffee, Moving, Years

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• There's also consumer debt, the credit card debt that burdens many of the working families in America. Yes, we talk about national debt, and we're paying a lot down. But you're fixing to hear me tell you part of the remedy for people who have got a lot of credit card debt is to make sure people get some of their own money back.

  George W. Bush

  America, People, Cards

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• Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

  Kim Garst

  Trying, Weight, Today

  Kim Garst (2015). “Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media”, p.18, Morgan James Publishing

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• If, as consumers, we can change our mindset so that we see gnarled, twisted, lumpy or otherwise imperfect produce as beautiful, we can create demand, change the system and ultimately help feed the world.

  Dana Cowin

  Beautiful, World, Demand

  "How ugly food can end hunger". Interview with Lauren Lee-Johnson, edition.cnn.com. November 23, 2015.

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• Actually, television tells you to take dope. It tells you to destroy the human race really, by first having more consumers and then consuming more poison and then making the whole planet uninhabitable.

  James Purdy

  Dope, Race, Poison

  Source: www.interviewmagazine.com

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• I still consider myself a consumer of music more than anything else.

  DJ Shadow

  Stills

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• The most exciting thing happening in business is the rise of vigilante consumers.

  Anita Roddick

  Exciting, Vigilante, Happenings

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• The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.

  Alvin Toffler

  Process, Difficult, Producers

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• It is imperative that we make consumers more aware of the long-term effects of their financial decisions, particularly in managing their credit card debt, so that they can avoid financial pitfalls that may lead to bankruptcy.

  Daniel Kahikina Akaka

  Long, Decision, Pitfalls

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• To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

  Al Ries

  Sacrifice, Essence, Mind

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• What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.

  Theodore Beale

  College, Names, Benefits

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• Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

  Michael Schudson

  Character, Government, Age

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.16, Routledge

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• I hold it to be our duty to see that the wage-worker, the small producer, the ordinary consumer, shall get their fair share of business prosperity. But it either is or ought to be evident to everyone that business has to prosper before anybody can get any benefit from it.

  Theodore Roosevelt

  Ordinary, Benefits, Prosperity

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