Apple is developing a service called Home Kit that will allow people to operate gadgets like garage openers and thermostats through one app. In related news, please don't tell my parents about this. I can't be explaining this stuff every week.
I always make my favorite pancakes with milk, and I also add some fruit - like a banana or apple with some cinnamon sprinkled on top. I also sometimes put peanut butter on my pancakes!
The true history of Vietnamese civilian suffering does not fit comfortably into America's preferred postwar narrative - the tale of a conflict nobly fought by responsible commanders and good American boys, who should not be tainted by the occasional mistakes of a few 'bad apples' in their midst.
I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.
With vinyl you had twenty-two minutes per side. CDs came along, and you had sixty, seventy, eighty minutes and people felt like they had to fill them up. They were like those Fuji apples from Japan. They look like perfect, super-gigantic versions of American apples.
I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs.
I got my MBA at Burberry, but I will get my PhD at Apple.
A bad putter is like a bad apple in a barrel. First, it turns your chipping game sour. Then it begins to eat into your irons and finally it just cleans the head off your driver.
How about Pithecanthropus Erectus? Was it really he who ate the apple? Or was it Homo Pekiniensis?
When you open an Apple product it's like a religious experience.
Context is everything. Dress me up and see. I'm a carnival barker, an auctioneer, a downtown performance artist, a speaker in tongues, a senator drunk on filibuster. I've got Tourette's. My mouth won't quit, though mostly I whisper or subvocalize like I'm reading aloud, my Adam's apple bobbing, jaw muscle beating like a miniature heart under my cheek, the noise suppressed, the words escaping silently, mere ghosts of themselves, husks of empty breath and tone.
Turn off your computer and go out of doors. Dig a large enough hole to transplant a mature apple tree. Nurture the tree, feed it, coddle it so that its fruit will be ample, bright and firm. Practice open-hand strikes against the rough bark of the trunk until it's time to harvest. Choose the champion of your apple crop, pluck it from the tree, and beat yourself about the face and tits with it until your mettle will suffice.
Apple does all of its research and development in America. It has all these brilliant people sitting in Silicon Valley. But until recently, Apple made nothing in America. Zero. And the jobs that were accessible to a good, well-trained worker that knew how to do welding or assembly, none of those jobs had stayed in America. We don't have the workforce.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
If human beings could be propagated by cutting, like apple trees, aristocracy would be biologically sound.
If Jennifer Lopez could write songs like Fiona Apple's, she wouldn't have to spend so many hours at the gym.
We all have rosy memories of a simpler, happy time- a time of homemade apple pie and gingham curtains, a time when Mom understood everything and Dad could fix anything. "Let's get those traditional family values back!" we murmur to each other. Meanwhile, in a simultaneous universe, everyone I know, and every celebrity I don't know, is coming out of the closet to talk about how miserable they are because they grew up in dysfunctional families.
Science probes; it does not prove. Imagine Newton's reaction to an objector of his law of gravity who argued that he could not establish a universal law because he had not observed every falling apple, much less proved the law of gravity - there might, after all, be an apple that levitates! Why should a group of simple, stable compounds of carbon, hydrogen, oxygen and nitrogen struggle for billions of years to organize themselves into a professor of chemistry?
I got an Apple TV and hooked it up right away. Undeniably, this is the way of the future, period. It just is, and that's cool. What's cool about this is that we got to do something so playful, cool, kick-ass and over-the-top.
If shoppers looked at crooked carrots, misshapen potatoes, slightly dinged apples or too-small peaches and thought, wow, that looks delicious, imagine the benefits for struggling farmers.
I love crazy names. It comes right from Monty Python and Woody Allen - nothing in the world makes me giggle more than a funny name. It became a thing I started doing when I wrote. If a person came into a store and said, "How much is this apple?" that person would have an insane name.
Remember, FDA employees are serious about fear. We pay these people to panic about an iota of rodent hair in our chili, even when the recipe calls for it. FDA employees are first-class agonizers, world champions at losing sleep. When Meryl Streep got hysterical about Alar, they actually checked the apples instead of Meryl's head.
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