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  • As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

    John Sculley
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    "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.
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As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. - John Sculley
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