Al Ries quote: It's better to be first in the mind than to...

It's better to be first in the mind than to be first in the marketplace.

Al Ries

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Al Ries, Jack Trout (2009). “The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two”, p.15, Harper Collins

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It's better to be first in the mind than to be first in the marketplace. - Al Ries

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