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  • The bottom line is that people are seeking answers and direction, not messages or sales pitches.

    Brian Solis
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    Brian Solis (2010). “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web”, p.7, John Wiley & Sons
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The bottom line is that people are seeking answers and direction, not messages or sales pitches. - Brian Solis
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