Above all, a query letter is a sales pitch and it is the single most important page an unpublished writer will ever write. It's the first impression and will either open the door or close it. It's that important, so don't mess it up. Mine took 17 drafts and two weeks to write.
Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by making the appropriate responses, such as suggesting how to solve the problem.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
Hard work pays off. When someone tells you otherwise, beware the sales pitch for something "fast and easy" that's about to come next. The greater your capacity for hard work, the more rewards fall within your grasp. The deeper you can dig, the more treasure you can potentially find.
I still am amazed that people would never buy a car if they were told it gets 75 miles to the gallon - they're absolutely clear on what's a scam. But when it comes to their health they will immediately fall for somebody telling them, "Take this pill and you'll live to be a hundred years old." There's something about medicine that allows us to fall for stupid sales pitches more easily.
Suddenly contemporary Christianity sales pitches don't seem adequate anymore. Ask Jesus to come into your heart. Invite Jesus to come into your life. Pray this prayer, sign this card, walk down this aisle, and accept Jesus as your personal Savior. . . We have taken the infinitely glorious Son of God, who endured the infinitely terrible wrath of God and who now reigns as the infinitely worthy Lord of all, and we have reduced him to a poor, puny Savior who is just begging for us to accept him. Accept him? Do we really think Jesus needs our acceptance? Don't we need him?
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