Al Ries quote: Positioning is how you differentiate yourself in the mind of...

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Al Ries

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Al Ries, Jack Trout (2000). “Positioning: The Battle for Your Mind, 20th Anniversary Edition”, p.3, McGraw Hill Professional

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Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect. - Al Ries

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