In the consumer culture of marriage, commitments last as long as the other person is meeting our needs. We still believe in commitment, because we know that committed relationships are good for us, but powerful voices coming from inside and outside tell us that we are suckers if we settle for less than we think we need and deserve in our marriage. Most baby boomers and their offspring carry in our heads the internalized voice of the consumer culture-to encourage us to stop working so hard or to get out of a marriage that is not meeting our current emotional needs.