Al Ries quote: Positioning is not what you do to a product. Positioning...

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Al Ries

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Al Ries, Jack Trout (2001). “Positioning: The Battle for Your Mind”, p.2, McGraw Hill Professional

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Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. - Al Ries

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