I use emotion for the many and reserve reason for the few.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses.
All great movements are popular movements. They are the volcanic eruptions of human passions and emotions, stirred into activity by the ruthless Goddess of Distress or by the torch of the spoken word cast into the midst of the people.
The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective [propaganda] will be.
Idealism does not represent a superfluous expression of emotion, but in truth it has been, is, and will be, the premise for what we designate as human culture...Without his idealistic attitude all, even the most dazzling faculties of the intellect, would remain mere intellect just like outward appearance without inner value, and never creative force....The purest idealism is unconsciously equivalent to the deepest knowledge.
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