Truly successful decision-making relies on a balance between deliberate and instinctive thinking.
Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.
Our intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing.
The hope with Tipping Point was it would help the reader understand that real change was possible. With Blink, I wanted to get people to take the enormous power of their intuition seriously. My wish with Outliers is that it makes us understand how much of a group project success is. When outliers become outliers it is not just because of their own efforts. It's because of the contributions of lots of different people and lots of different circumstances.
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