Food is not rational. Food is culture, habit, and identity.
We need a better way to talk about eating animals, a way that doesn't ignore, or even just shruggingly accept things like habits, cravings, family and history, but rather incorporates them into the conversation. The more they are allowed in, the more strongly we will want to follow our best instincts.
It will never be the case that people won't eat meat. I think it could conceivably be the case one day that people eat very small amounts of it. That it's a special thing, rather than reach for it because it's cheap or reach for it because it's convenient, that it becomes something festive or something celebratory, once a week, and that could actually be achieved on small farms if we really changed our habits.
There are more obese people in the world than starving people. As China and India start to develop our eating habits - and not by accident but because agribusiness is going over there and imposing our habits on them - if the population doesn't increase at all, we'll have to raise twice as many animals as we do.
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