A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.
Contrary to what most of us believe, happiness does not simply happen to us. It's something that we make happen, and it results from doing our best. Feeling fulfilled when we live up to our potentialities is what motivates differentiation and leads to evolution.
What I "discovered" was that happiness is not something that happens. It is not the result of good fortune or random chance. It is not something that money can buy or power command. It does not depend on outside events, but, rather, on how we interpret them. Happiness, in fact, is a condition that must be prepared for, cultivated, and defended privately by each person. People who learn to control inner experience will be able to determine the quality of their lives, which is as close as any of us can come to being happy.
If we agree that the bottom line of life is happiness, not success, then it makes perfect sense to say that it is the journey that counts, not reaching the destination.
It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100%-when we are fully using the physical and mental equipment we have been given.
Half a century ago, the Austrian psychiatrist Viktor Frankl wrote that happiness cannot be attained by wanting to be happy - it must come as the unintended consequence of working for a goal greater than oneself.
How we feel about ourselves, the joy we get from living, ultimately depends directly on how the mind filters and interprets everyday experiences. Whether we are happy depends on inner harmony, not on the controls we are able to exert over the great forces of the universe.
Other things equal, a life filled with complex flow activities is more worth living than one spent consuming passive entertainment.
Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.
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