Today many American corporations spend a great deal of money and time trying to increase the originality of their employees, hoping thereby to get a competitive edge in the marketplace. But such programs make no difference unless management also learns to recognize the valuable ideas among the many novel ones, and then finds ways of implementing them.
A paycheck is a sufficient impetus to motivate some employees to do the minimum amount to get by, and for others, the challenge of getting ahead in the organization provides a satisfactory focus for a while. But these incentives alone are rarely strong enough to inspire workers to give their best to their work. For this a vision is needed, an overarching goal that gives meaning to the job, so that an individual can forget himself in the task and experience flow without doubts or regrets. The most important component of such a vision is an ingredient we call soul.
If an enterprise does not aspire to be the best of its kind, it will attract second-rate employees, and it will be soon forgotten.
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