We can afford to lose money - even a lot of money. But we can't afford to lose reputation - even a shred of reputation.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.
Would you rather be the world's greatest lover, but have everyone think you're the world's worst lover? Or would you rather be the world's worst lover but have everyone think you're the world's greatest lover? Now, that's an interesting question.
If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.
I think that both parties should declare the debt limit as a political weapon of mass destruction which can't be used. I mean, it is silly to have a country that has 237 years building up its reputation and then have people threaten to tear it down because they're not getting some other matter.
When a management with reputation for brilliance gets hooked up with a business with a reputation for bad economics, it's the reputation of the business that remains intact.
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