Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.
Bad terminology is the enemy of good thinking.
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
Time is the friend of the wonderful company, the enemy of the mediocre.
Time is your friend, impulse is your enemy. Take advantage of compound interest and don't be captivated by the siren song of the market.
Activity is the enemy of investment returns.
The greatest Enemies of the Equity investor are Expenses and Emotions.
When investing, pessimism is your friend, euphoria the enemy.
Investors should remember that excitement and expenses are their enemies.
Investors should remember that excitement and expenses are their enemies. And if they insist on trying to time their participation in equities, they should try to be fearful when others are greedy and greedy only when others are fearful.
Time is the friend of the wonderful business. It's the enemy of the lousy business. If you're in a lousy business for a long time, you're going to get a lousy result, even if you buy it cheap. If you're in a wonderful business for a long time, even if you pay a little too much going in, you're going to get a wonderful result if you stay in a long time.
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