To lead people, walk beside them ... As for the best leaders, the people do not notice their existence. The next best, the people honor and praise. The next, the people fear; and the next, the people hate ... When the best leader's work is done the people say, 'We did it ourselves!
The sage knows himself, but does not parade. He cherishes himself, but does not praise himself.
Why did the ancients praise the Way? Did they not say it was because you find what you seek and are saved from your wrongdoings?
Praise and disgrace cause fear.
Praise leads to weakness. Getting it causes fear, losing it causes fear.
Those who praise victory relish manslaughter. Those who relish manslaughter cannot reach their goals in the world.
Not praising the deserving prevents envy.
Those who praise themselves do not prevail.
Be humble and you will remain entire. The sages do not display themselves, therefore they shine. They do not approve themselves, therefore they are noted. They do not praise themselves, therefore they have merit. They do not glory in themselves, therefore they excel.
The leader is best, When people are hardly aware of his existence, Not so good when people praise his government, Less good when people stand in fear, Worst, when people are contemptuous. Fail to honor people, and they will fail to honor you. But of a good leader, who speaks little, When his work is done, his aim fulfilled, The people say, 'We did it ourselves.'
The higher the sun ariseth, the less shadow doth he cast; even so the greater is the goodness, the less doth it covet praise; yet cannot avoid its rewards in honors.
Of the best rulers, The people only know that they exist; the next best they love and praise the next they fear; and the next they revile. When they do not command the people's faith, some will lose faith in them, and then they resort to oaths! But of the best when their task is accomplished, their work done, the people all remark, We have done it ourselves.
Praise of power leads to weakness; Love of things leads to loss; The wise one leads by filling people's hearts; He destroys illusion and disturbs those who believe they are wise; He does nothing yet everything happens.
He does not praise himself - yet he is respectable.
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