What our grandmothers told us about playing hard to get is true. The whole point of the game is to impress and capture. It's not about honesty. Many men and women, when they're playing the courtship game, deceive so they can win. Novelty, excitement and danger drive up dopamine in the brain. And both sexes brag.
Both sexes like the exercise and challenge of sports, but for men it's also a basic display behavior for impressing and winning a mate.
In courtship, who wins and who loses will determine who passes on their DNA to tomorrow.
Neither gender is routinely more jealous - although women are more willing to work to win back a lover, while men tend to flaunt their money and status and are more likely to walk out to protect their self-esteem or save face.
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