The secret of successful retailing is to give your customers what they want
The secret of successful retailing is to give your customers what they want. And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.
If one of our customers comes into the store without a smile, I'll give them one of mine.
We're all working together; that's the secret. And we'll lower the cost of living for everyone, not just in America, but we'll give the world an opportunity to see what it's like to save and have a better lifestyle, a better life for all. We're proud of what we've accomplished ; we've just begun.
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