Relationships are leverage. If you give value to someone else first, you have leverage.
You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
Good salespeople sell value and social media is the best place to find this value because of its transparency.
What's the ROI of your mum? You can't put a value on a relationship.
If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
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