A generation ago, three-quarters of the money used to buy food in the United States was spent to prepare meals at home. Today about half of the money used to buy food is spent at restaurants--mainly at fast food restaurants.
The fast-food industry is in very good company with the lead industry and the tobacco industry in how it tries to mislead the public, and how aggressively it goes after anybody who criticizes its business practices.
Today the U.S. government can demand the nation-wide recall of defective softball bats, sneakers, stuffed animals, and foam-rubber toy cows. But it cannot order a meatpacking company to remove contaminated, potentially lethal ground beef from fast food kitchens and supermarket shelves.
The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy. McDonald's began to sell its hamburgers and french fries at Disney's theme parks. The ethos of McDonaldland and of Disneyland, never far apart, have finally become one. Now you can buy a Happy Meal at the Happiest Place on Earth.
The executives who run the fast food industry are not bad men. They are businessmen. They will sell free-range, organic, grass-fed hamburgers if you demand it. They will sell whatever sells at a profit.
Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.
In 1970, Americans spent about $6 billion on fast food; in 2000, they spent more than $110 billion. Americans now spend more money on fast food than on higher education, personal computers, computer software, or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos, and recorded music—combined.
I'd been eating fast food all my life without thinking about it. And the more I learned about the subject, the more intrigued I became.
Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.
Most fast food is fried. Fried food tastes great, and people dont seem to care about the fat aspect.
I went into the library and read about fast food and became amazed by all the stuff I didn't know. I learned that there is a whole world behind the counter that, it seemed to me, has been deliberately hidden from the public.
When you go into a fast food restaurant, you may just think about how good your meal tastes while you're eating it. But you're not thinking about all the consequences that come from that one purchase - the consequences for your body, the consequences for supporting this company and how it's treating it workers, all the way back to the farm where the potatoes were grown, or the ranch where the cattle were raised.
Future historians, I hope, will consider the American fast food industry a relic of the twentieth century--a set of attitudes, systems, and beliefs that emerged from postwar southern California, that embodied its limitless faith in technology, that quickly spread across the globe, flourished briefly, and then receded, once its true costs became clear and its thinking became obsolete.
Fast food is inexpensive, convenient, and it tastes good. I'm all in favor of that. My problem is how heavily processed it is - how full of salt, fat, and sugar it is.
The current fast food that we have is inexpensive when you buy it, but the long-term costs of eating it and the long-term costs to society, are much too high. This cheap food, when you add up all the total costs, is much too expensive.
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