William Bernbach Quotes About Art

Quotes about: Art

• Let us prove to the world that good taste, good art, and good writing can be good selling.

  William Bernbach

  Art, Writing, Taste

• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  William Bernbach

  Art, Business, Advertising

  "Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.

• There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  William Bernbach

  Wise, Witty, Art

  Letter on May 15, 1947. "Letters of Note". Book by Shaun Usher. Volume 2: "An Eclectic Collection of Correspondence Deserving of a Wider Audience", p. 190, 2016.

• Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

  William Bernbach

  Art, Creativity, Men

• Advertising is the art of persuasion.

  William Bernbach

  Art, Advertising, Persuasion

• Persuasion is not a science but an art

  William Bernbach

  Art, Persuasion, Great Advertising

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