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  • Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

    William Bernbach
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    "Letters of Note: Volume 2: An Eclectic Collection of Correspondence Deserving of a Wider Audience". Book by Shaun Usher (p.190), 2016.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach
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