If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
In making tactical dispositions, the highest pitch you can attain is to conceal them.
No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique. If it is to your advantage, make a forward move; if not, stay where you are. Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.
Bring war material with you from home, but forage on the enemy... use the conquered foe to augment one's own strength.
Thus the highest form of generalship is to balk the enemy's plans, the next best is to prevent the junction of the enemy's forces, the next in order is to attack the enemy's army in the field, and the worst policy of all is to besiege walled cities.
The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself. Thus the good fighter is able to secure himself against defeat, but cannot make certain of defeating the enemy.
Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated.
Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.
The clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him.
Should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.
Spies cannot be usefully employed without a certain intuitive sagacity; They cannot be properly managed without benevolence and straightforwardness; Without subtle ingenuity of mind, one cannot make certain of the truth of their reports; Be subtle! be subtle! and use your spies for every kind of warfare; If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told.
The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they will become double agents and available for our service. It is through the information brought by the double agent that we are able to acquire and employ local and inward spies. It is owing to his information, again, that we can cause the doomed spy to carry false tidings to the enemy.
I am not a politician or a military strategist. I am just a citizen voicing my opinions.
The Democrats are all over this. Democratic strategists feel John Kerry's war record means he can beat Bush. They say when it comes down to it voters will always vote for a war hero over someone who tried to get out of the war. I'll be sure to mention that to Bob Dole when I see him.
I'm a strategist, not a motivator. I'm obsessed with finding strategies that create real results in the shortest period of time.
When it comes to fund managers and market strategists, this year's hero usually turns into next year's zero.
I think being able to be malleable is a great weapon and I'm a very, very good strategist. I create the most amazing strategies in my head and I have created the most extraordinary strategies in my head for my career.
Lou Holtz is a brilliant strategist, a first-class motivator, and an inspiring role model. Winning Every Day coaches you through the hard-won lessons of life that Coach Holtz has gleaned from a lifetime of learning. Using personal behind-the-scenes experiences he shows you how to break through obstacles, capitalize on fleeting opportunities, and achieve success. There is no better mentor than Lou Holtz.
Ho Chi Minh rarely wrote about Sun Tzu, but when he did mention the ancient Chinese military strategist, he was always laudatory, and he sometimes cited his ideas as a model for the Vietnamese revolutionary movement to follow.
The influence of Sun Tzu on other North Vietnamese military strategists is harder to answer. Certainly many of the key leaders in Hanoi were aware of Sun Tzu and made use of his ideas - Vo Nguyen Giap applied many of these ideas in seeking out weak elements in the enemy's defenses, as did Truong Chinh, whose famous treatise, The Resistance Will Win (1947), cited the ideas of Mao Zedong as a model for the North Vietnamese to follow.
Lee Atwater,[Ronald] Reagan's strategist, had no patience for CPAC, because he thought they were sort of wild and immature, basically.
The Bush Administration, and particularly Bush's chief political strategist and Deputy Chief of Staff, Karl Rove, have been expert in both galvanizing and mobilizing the fears and resentments of people. A good part of their politics consists of being against others who are defined in stereotypical terms. These others don't, in actual reality, exist. The so-called Democratic elitists, for example, are a stereotype who they can hate. Anyone who watches Fox News or listens to Rush Limbaugh knows that this hatred of the other is at the core of their politics.
In warfare, there are no constant conditions. He who can modify his tactics in relation to his opponent will succeed and win.
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