A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Social-impact partnerships address our moral responsibilities to ensure that social programs actually improve recipients lives, and to do so in a fiscally prudent manner.
A social impact bond is a new way of bringing financing into social and environmental support issues.
One of the things that any kind of studies bring out is that the mere act of schooling - getting together, the organization involved, going to classes on time, and there're things being taught, sitting down with others with different backgrounds, chatting with them, and, sometimes when there are big barriers, eating together when there are school meals, which are big things together with a big social impact - they themselves have a major effect.
Hollywood is right. A good and strong movie can have a more powerful social impact than any and all political speeches or newspaper editorials and columns.
The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design. The Internet was designed with no gatekeepers over new content or services.
By simply capitalizing on core strengths and knowledge, companies and entrepreneurs can engage in an emerging business model that will enable them to create - and demonstrate - real, sustainable social impact in society.
It's strictly business. If I loan you $25 million, I want my money back. I don't want to hear about the social impact. That's great for you, but now I'm $25 million in the hole, so next time you come to ask me.
Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies.
When I started eBay, it was a hobby, an experiment to see if people could use the Internet to be empowered through access to an efficient market. I actually wasn't thinking about it in terms of a social impact. It was really about helping people connect around a sphere of interest so they could do business.
Our youth can not understand why society chooses to criminalize a behavior with so little visible ill effect or adverse social impact... These young people have jumped the fence and found no cliff. And the disrespect for the possession laws fosters a disrespect for laws and the system in general... On top of this is the distinct impression among the youth that some police may use the marihuana laws to arrest people they don't like for other reasons, whether it be their politics, their hair style or their ethnic background.
There is a clear connection between developing the skills and talents of young people, and our economic success as a province. Initiatives like the Make Your Pitch competition and the Ontario Social Impact Voucher help us nurture the next generation of business leaders. We will continue creating an inviting environment for our next generation of entrepreneurs, ensuring they develop the right skills needed to succeed in a globally competitive economy and build the future of Ontario.
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: