Your most unhappy customers are your greatest source of learning.
Making money is no fun. Contributing to and changing the world is a lot more fun.
I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.
Help the people in your network. And let them help you.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Consistently investigate what gives other people energy. Be the fan that fuels it.
While creating a social brand is a necessary endeavor, building a social business is an investment...
A charity dollar has only one life; a Social Business dollar can be invested over and over again.
I think, social business is the most logical thing to do. If we had done that, we could reduce all the problems we have.
I am proposing to create another kind of business, based on "selflessness" that is in all of us. I am calling it social business.
What we need is to think strategically about development, analyzing a country's potential role in its region and the world in search of opportunities for growth. Platforms like the Global Social Business Summit can facilitate the process on bringing about change.
What we are trying to do is to create a social business in Bangladesh, a joint venture to create restaurants for common people. Good, healthy food at affordable prices so that people don't have to opt for food that is unhealthy and unhygienic.
Engaging in social business is beneficial to a company because it leverages on business competencies to address social issues, involves one-time investment with sustainable results, and produces other positive effects such as employee motivation and improved organizational culture.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
I have set up several businesses as social businesses, and I am a great believer that the power of business should be used for good.
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