It is my opinion that everything must be based on a simple idea. And it is my opinion that this idea, once we have finally discovered it, will be so compelling, so beautiful, that we will say to one another, yes, how could it have been any different.
Angry Birds is a very simple idea but its one of those games that I immediately appreciated when I first started playing, before wishing that I had been the one to come up with the idea first.
Everyone was talking about having airplanes disappear. And I said, "Wait, wait, wait. That's what you like? I'd tell you a story about something like my girlfriend leaving me, and the magic was really hard. The airplane thing was comparatively easy, and people liked that thing?" I realized at that moment, the power of the simple idea.
It was astonishing when at one point, I got the idea of how to make artifical clouds with a collaborator, we had pictures made which were theoretically completely artificial pictures based upon that one very simple idea. And this picture everybody views as being clouds.
It's a simple idea: We all do better when we work together and invest in our future.
I was looking for some way to put my music to some service on a nightly basis. You go into a town, you play a little music, you leave something behind. That idea connected us to the local community. It was a very simple idea, but it really resonated with me.
It's a fantastic thing, a very simple idea. Irrespective of your politics, of your culture, of your race, of your whatever, hierdie ding doen ons saam...Here is one thing that can unite us irrespective of all of the things that are trying to tear us apart.
The mind being, as I have declared, furnished with a great number of the simple ideas conveyed in by the senses, as they are found in exterior things, or by reflection on its own operations, take notice, also, that a certain number of these simple ideas go constantly together... which, by inadvertency, we apt afterward to talk of and condier as one simple idea.
If we trace the progress of our minds, and with attention observe how it repeats, adds together, and unites its simple ideas received from sensation or reflection, it will lead us farther than at first, perhaps, we should have imagined.
My dad said, "As long as you're happy." I used to think it was kind of a very simple idea or philosophy because he wasn't religious. But you've got to try and be happy. And if you're not happy, you can't help anyone else. So obviously, some crazy people could go to places, but I just think you need to be content within yourself, so that's the thing.
In the end no segregationist scheme has withstood the force of a simple idea: equality under law.
Good Deeds Day is based on a simple idea that every person can do a good deed for the benefit of others and the planet. Even a smile that brightens someone else's day is a good deed. I initiated Good Deeds Day to spread the message that everyone can give of themselves, according to their heart's desire.
Quite apart from the prestige of technology, people do, after all, prefer a simple idea to a complex one.
The ability of nonintelligent people to understand the most complicated mechanisms and to use them has always been to me a cause of astonishment: their inability to understand simple questions is even more astonishing. The general acceptance of simple ideas is difficult and rare, and yet it is only when simple, fundamental, ideas have been accepted that further progress becomes possible on a higher level.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
A normal life. Such a simple idea, but it's almost impossible for me to picture.
As a product of history and faith, Jewish Americans have helped to open our eyes to injustice, to people in need, and to the simple idea that we ought to recognize ourselves in the struggle of our fellow men and women.
It was a most rewarding experience! I learned and saw how with a few simple ideas and concepts the same presentation can go from being standard and ordinary to interesting and involving.
In this era of the global village, the tide of democracy is running. And it will not cease, not in China, not in South Africa, not in any corner of this earth, where the simple idea of democracy and freedom has taken root.
The recalling of beautiful things, whether they are your own experiences or the acheivements of others, is a creative act. Simple ideas can be restated by rote; but profound ideas must be recreated by will and imagination.
I had one simple idea about telling friends about arts and technology events. People in the community suggested everything else to us, and that's our theme. We're really run by the people who use the site. We just run the infrastructure, and help out with problems.
The central problem of brand-building is getting a complex organization to execute a simple idea.
What strikes me most about Best Buddies International is the simplicity and magnitude of the mission. Friendship is a simple idea.
String theory is based on the simple idea that all the four forces of the universe: gravity, the electromagnetic force and the two nuclear forces, can be viewed, as music.
It is not a zero sum game. The simple idea of the gains from trade lies at the heart of the modern and the ancient economy, not the power of capital. There is nothing else to it.
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