You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
When big-time blunders occur in any workplace, the boss or bosses usually are at fault, not clerks or secretaries or salespeople. Not reporters, the buck stops with the boss.
Great managers know they don't have 10 salespeople working for them. They know they have 10 individuals working for them . A great manager is brilliant at spotting the unique differences that separate each person and then capitalizing on them.
Our very living is selling. We are all salespeople.
Financial planners are salespeople. They are NOT teachers. Get your education from someone NOT getting a commission.
There's an idea out there that salespeople have actually been obliterated by the Internet, which is just not supported by the facts.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.
Good salespeople sell value and social media is the best place to find this value because of its transparency.
Remodeling defies the principles of modern commerce. You shell out great sums of money to people over whom you have no authority or power, yet these same people are constantly insinuating that you're cheap. (It reminded me of medicine, another area where you shell out great sums of money to people over whom you have no authority or power, who make you feel guilty for questioning a bill.) Construction workers are the blue-collar version of the snooty salespeople at Gucci who make $8 an hour but look down on you if you balk at a $400 alligator wallet.
Your product should sell itself, but that does not mean you don't need salespeople.
There are only two stimulants to one's best efforts-the fear of punishment, and the hope of reward. When neither is present, one can hardly hope that salespeople will want to be trained or want to do a good job. When disappointment is not expressed that one hasn't done a better job, or when credit is withheld when one has done a good job, there is absolutely no incentive to put forth the best effort.
As a young designer explained to me bluntly: "Everyone upstairs is dumb," referring to the floor above the engineering lair at the 156 University office where customer support, administrators and salespeople sat. My first impulse was to laugh at his ridiculous, blithe dismissiveness, until I realized that it wasn't very funny.
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