I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.
I think everybody wants to be the best at what they do and for me I was never really there, plus it was in a time that just preceded the insanity of internet promotion around 2005 and 2006. Obviously through the digital revolution things have moved very quickly and a lot of artists got left behind.
I just keep my ear to the street. I haven't read any music books recently, because I figure I read everything I need to know back when I was 12, 13 years old. I know pretty much everything about record publishing, radio stations. The only thing that's changed is you gotta keep up with social media. It's free promotion.
I'm disciplined about writing. I get up every day knowing I have to produce work. I'm less concerned about other aspects of the job, such as the prizes and promotions. Promoting my work can be awkward, unless I feel sociable enough. Prizes encourage me to work harder on my next project.
I'm a writer, so I interview people all the time, and I think of it as being a very creative process. Giving interviews is actually one of the most creative parts of the film promotion process.
You can always tell when something is good, because the studio senses it has something good, and you can see them pour more and more resources into it. The promotion gets bigger and bigger.
The studios are making fewer films. They are making more expensive films. Profits are tougher to come by. Not only because of the expense of production. But also because of the expense of promotion and hype. To boil that all down, it's more about hype than it is about filmmaking.
You can be distracted by your love life, by the baseball game, movies, by the nonsense. "Can I get my kid into this private school? Can I get this girl to go out with me Saturday night? Am I going to get the promotion in my office?" All this stuff, but in the end the universe burns out. So I think it's completely meaningless.
I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.
Putting out a newspaper without promotion is like winking at a girl in the dark -- well-intentioned, but ineffective.
There are certainly things labels can still provide that indie artists cant. They can pave the way to radio and pay big bucks for promotion.
I have always been involved with radio, whether it was as an artist talking to radio about my own songs, or as a promotion man at Def Jam to working records through my company. In 2000 I was asked to host a show in Norfolk VA and through that show I was then asked to host the morning show in Detroit. The concept of the show was around Hip Hop. We were active in the community and we wanted to do a local show that had a hip hop feel around it.
I wanted to be a fashion journalist and went to the London College of Fashion to do a journalism and promotion course.
The state is concerned with the promotion of outward righteousness arising from the individual being constrained to keep the law. The Gospel alters human nature, whereas the state merely restrains human greed and evil, having no positive power to alter human motivation.
When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.
That part of a work of one author found in another is not of itself piracy, or sufficient to support an action; a man may adopt part of the work of another; he may so make use of another’s labors for the promotion of science and the benefit of the public.
Peace, however, is not merely a gift to be received: it is also a task to be undertaken. In order to be true peacemakers, we must educate ourselves in compassion, solidarity, working together, fraternity, in being active within the community and concerned to raise awareness about national and international issues and the importance of seeking adequate mechanisms for the redistribution of wealth, the promotion of growth, cooperation for development and conflict resolution. 'Blessed are the peacemakers, for they shall be called sons of God', as Jesus says in the Sermon on the Mount
Without a solution to the problems of the poor, we will not solve the problems of the world. We need projects, mechanisms and processes to implement better distribution of resources, from the creation of new jobs to the integral promotion of those who are excluded'.
In a democracy, it is the people who are sovereign. Therefore, with regard to the promotion of democracy at the local, country and regional levels, civil society must have a stronger voice in all political processes.
[On book promotion:] The reward for writing well appears to be not to be able to do it for a long time.
There never seems to be enough hours in the day. At the moment I have no time to make new music because I've been doing so much promotion for this new single.
They don't encourage quality today. When I was coming along, Columbia Records would sit with you and assume it would take two or three albums to get the act where it needed to be. Then the company would structure its promotion based on one, two or three years. They encouraged quality and innovation - that's why groups like the Beatles would use sitars, string orchestras and so forth.
What seems to sell books is good word-of-mouth, not promotion tours. I'm too old to believe that media promotion of a book really matters. What matters is how it will look 100 years from now, not how many copies are sold.
Writers say many true things about their own experiences with publicity and promotion.
The mind reels at the multiplication of books intended to justify the author's promotion from assistant to associate professor.
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