Being #1 on MSN is like being Valedictorian of summer school.
Good marketers see consumers as complete human beings with all the dimensions real people have.
Never let your campaigns write cheques that your website can't cash.
Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO's who take advantages of loopholes and flaws in Google's algorithm to bring you traffic that makes you thousands of dollars bad?
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
The interesting thing about averages is that they hide the truth very effectively.
There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap.
Human nature has a tendency to admire complexity but reward simplicity.
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