It is easy to fail when designing an interactive experience. Designers fail when they do not know the audience, integrate the threads of content and context, welcome the public properly, or make clear what the experience is and what the audience's role in it will be.
The life of a designer is a life of fight: fight against the ugliness.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Don't be into trends. Don't make fashion own you, but you decide what you are.
Reality is broken and we need to make it work more like a game.
The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.
Color does not add a pleasant quality to design - it reinforces it.
The most courageous act is still to think for yourself. Aloud.
A designer is only as good as the star who wears her clothes.
I don't design clothes, I design dreams.
Over the years I have learned that what is important in a dress is the woman who is wearing it.
I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
There is no design without discipline. There is no discipline without intelligence.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
There is a lot of hype and fear about this much-talked-about prospect of designer babies.
Be the designer of your own destiny.
In order to be irreplaceable one must always be different.
Many things difficult to design prove easy to performance.
Design is the conscious effort to impose a meaningful order
You don't have to carry a designer bag that costs more than a car to look cool.
The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.
Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next.
What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
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