Leadership is a function of knowing yourself, having a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own leadership potential.
In a speedy and aggressive culture, we need different principles to live by-bravery and insight. The first moment of bravery is building trust in the mind, which we do in meditation. When we know how to create peace in our own mind, we can transform the world.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
So many low income people have seen so many failed promises broken and seen so many quacks and sporadic medicines offered to them that building trust takes a lot of time, takes a lot of patience.
The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) - he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance - in the real world and online.
In terms of what is the solution is going forward, in my view, it is the grassroots human-rights groups - both Israeli and Palestinian - that are doing exactly what needs to be done, which is building trust, developing relationships and building that sense of common community which is essential if we're going to figure out how to move forward.
Culturally intelligent leaders will not assume they know what will build trust with clients or staff. Instead, they'll discover what's most important for communicating and building trust.
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