When people use your brand name as a verb, that is remarkable.
Your brand name is only as good as your reputation
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
I'm not a movie star. I'm a brand name. Van Damme is like Levi's. I go on vacation, and everywhere I go, people love me for my name, not for my movies.
What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
Brand-name growth stocks ordinarily command the highest p/e ratios. Rising prices beget attention, and vice versa - but only to a point. Eventually their growth rate can diminish as results revert towards normal. Maybe not in all cases, but often enough to make a long-term bet. Bottom line: I wouldn't want to get caught in a rush for the exit, much less get left behind. Only when big growth stocks fall into the dumper from time to time am I inclined to pick them up - and even then, only in moderation.
I would not wear any clothes that had a brand name on them, and I only read books that were canonical. I wouldn't wear makeup, and I didn't like to let boys open the door for me because I felt like it was sexist. My heart was in the right place, but I was such a tiny dictator about it. It's embarrassing to me now because I was so rigid. It's such a rigid way of looking at the world. There's something very young about that mind-set.
The bottom line in 2007 is that enrollment costs are going up substantially, drug coverage is declining and the brand name coverage in the doughnut hole is being eliminated... Medicare D is an insurance program, not a benefit. As consumption increases, so too will cost. The changes in 2007 clearly demonstrate the limitations of the program.
I would not wear any clothes that had a brand name on them, and I only read books that were canonical.
I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes into the weird thing where you get a remix done by a certain person because they need a brand name, that's when it becomes really discouraging.
If you want a good handbag and glasses, it's hard to get something without the brand name on it because it's so important to have the charmed inscription. The only way you do it... This handbag was the only one in the shop without a charmed inscription. It's just an ordinary bag. I went into the department store in Sloane Square, because I needed a new bag, because my old one lost its handles. Then I found this one, and I said "Why is it so cheap?" and the seller said, "Because it doesn't have a name!"
It seemed to me to be a parable of the exchange of goods, rather Marxist in some ways, in the new world of global forces. What the forgers do is write the brand name to try and change it, and it works! Loads of people buy fake Prada handbags, or Chanel sunglasses; they've been changed. They have been truly, really changed.
That said, a lot of people buy products with "green" in the brand name, but make no attempt to understand what it would really take to live sustainably. I think one of the most pernicious examples of magical environmental thinking is the anti-GMO movement.
I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.
Forget land, buildings, or machines-the real source of wealth today is intelligence, applied intelligence. We talk glibly of "intellectual property" without taking on board what it really means. It isn't just patent rights and brand names; it is the brains of the place.
The Chinese are quite entrepreneurial. Remember when Lenovo bought IBM's PC division. It was said that China didn't need a brand name, China didn't need to buy Lenovo to get into the PC business, I remember reading a one-liner somewhere which struck me as quite possibly true, it said the one thing that the Chinese had not been able to copy or figure out was the way, in terms of systems, that Americans - it probably would be true for Europeans as well - that Americans install and live by their management systems, while China is still quite half-assed. Perhaps that is a true statement.
When I abandoned the smoking habit of more than three decades I was given a supposedly helpful pill called Wellbutrin. But as soon as I discovered that this was the brand name for an antidepressant, I tossed the bottle away. There may be successful methods for overcoming the blues but for me they cannot include a capsule that says: 'Fool yourself into happiness, while pretending not to do so.' I should actually want my mind to be strong enough to circumvent such a trick.
Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
Brand names aren't important to me at all.
That's how we slide, and while we slide we blame the world's problems on colonialism, imperialism, capitalism, corporatism, stupid white men, and America, but there's no need to make a brand name of blame. Individual self-interest: that's the source of our descent, and it doesn't start in the boardrooms or the war rooms either. It starts in the home.
True Love. I’m starting to suspect the concept is pure illusion, an insipid brand name manufactured by Hallmark and Disney.” — Cupcake
To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.
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