Authors:
  • Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

    Simon Sinek (2009). “Start with Why: How Great Leaders Inspire Everyone to Take Action”, p.65, Penguin