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  • That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

    Malcolm Gladwell
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    "How to start an epidemic" by Malcolm Gladwell, www.theguardian.com. 2000.
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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first. - Malcolm Gladwell
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