Clayton Christensen quote: It is a company's customers who effectively control what it...

It is a company's customers who effectively control what it can and cannot do.

Clayton Christensen

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Clayton Christensen, Michael Raynor, Jeff Dyer, Hal Gregersen (2013). “Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)”, p.113, Harvard Business Press

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It is a company's customers who effectively control what it can and cannot do. - Clayton Christensen

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