Authors:
  • There are some simple maxims which I think might be commended to writers of expository prose. First: never use a long word if a short word will do. So, if you want to make a statement with a great many qualifications, put some of the qualifications in separate sentences. Third: do not let the beginning of your sentence lead the reader to an expectation which is contradicted by the end.

    Bertrand Russell (2009). “The Basic Writings of Bertrand Russell”, p.37, Routledge