John Caples quote: Don't underestimate the value of beginning a headline by naming...

Don't underestimate the value of beginning a headline by naming the people you want to reach.

John Caples

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John Caples (2011). “Making Ads Pay: Timeless Tips for Successful Copywriting”, p.106, Courier Corporation

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Don't underestimate the value of beginning a headline by naming the people you want to reach. - John Caples

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