We Americans commercialize everything. Look at what we did to Christmas. Christmas is Jesus' birthday. Now, I don't know Jesus, but from what I read he was the least materialistic person who ever walked the earth. No bling on Jesus. He kept a low profile and we turned his birthday into the most commercial day of the year. In fact we have a whole Jesus birthday season. And then at the end of it, we have the nerve to have an economist come on TV and say what a horrible Jesus birthday season we had.