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  • I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.

    "Next up for Apple, it's iTV - the television that will respond when you shout at it" by Juliette Garside, www.theguardian.com. November 26, 2011.
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