The public want honesty from their politicians. Not showy gimmicks.
I think there is a break down of trust generally, between people and politicians. I think that's come about for a whole variety of reasons.
It is quite widely known that I like shoes. This is not something that defines me as either a woman or a politician, but it has come to define me in the eyes of the newspapers. I wore a pair of leopard-print kitten heels to a Conservative Party Conference a few years ago and the papers have continued to focus on my feet ever since.
The internet makes it much easier for politicians to communicate directly with voters - think of the interest when David [Cameron] launched WebCameron, or Tony Blair's rather embarrassing attempt to catch up on YouTube.
I know I'm not a showy politician... I don't go drinking in parliament's bars. I don't wear my heart on my sleeve, I just get on with the job in front of me and you can judge me by my record.
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