It is generally admitted that the cultural values (humanization) and the existing institutions and policies of society are rarely,if ever, in harmony. This opinion has found expression in the distinction between culture and civilization, according to which "culture" refers to some higher dimension of human autonomy and fulfillment, while "civilization" designates the realm of necessity, of socially necessary work and behavior, where man is not really himself and in his own element but is subject to heteronomy, to external conditions and needs.
If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.
The abbreviations (e.g. NATO, UN, USSR - E.W.) denote that and only that which is institutionalized in such a way that the transcending connotation is cut off. The meaning is fixed, doctored, loaded. Once it has become an official vocable, constantly repeated in general usage, "sanctioned" by the intellectuals, it has lost all cognitive value and serves merely for recognition of an unquestionable fact.
The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.
The philosopher ... subjects experience to his critical judgment, and this contains a value judgment namely, that freedom from toil is preferable to toil, and an intelligent life is preferable to a stupid life. It so happened that philosophy was born with these values. Scientific thought had to break this union of value judgment and analysis, for it became increasingly clear that the philosophic values did not guide the organisation of society.
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