EBay may be a shark in the ocean, but I'm a crocodile in the Yangtze River. If we fight in the ocean, we lose, but if we fight in the river, we win.
Intelligent people need a fool to lead them. When the team's all a bunch of scientists, it is best to have a peasant lead the way. His way of thinking is different. It's easier to win if you have people seeing things from different perspectives.
If you do not know where your competitor is, or overconfident and snobbish about your competitor, or are unable to comprehend how yourcompetitor became a real threat, you will surely fall behind him. Don't be the "they" in this idiom: First they ignore you, then they laugh at you, then they fight you, then you win.
Global vision, local win.
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