The better you work to find the pain point and problem facing a diversity of users, the more clearly you can DEFINE the goal when you implement the process for culturally intelligent innovation.
Natural light consistently fosters innovation, as does the avoidance of disturbances from noise and extreme temperatures.
Trust is consistently seen as a make or break component of innovation - particularly because the freedom to fail is an important part of innovation.
The very ability to empathize with a user requires that I have an understanding of that user's value and needs. This is what leads to many product fails. The individuals developing the innovation don't actually use it.
Culturally intelligent innovation begins with changing our impulse from Why can't you see it like I do? to Help me see what I might be missing!
Even an organization that doesn't do much work internationally will benefit from a culturally intelligent strategy to innovation. Working across different generations, business units, regions, and functions are all factors that can also influence the innovation process.
The two most important forms of diversity when it comes to innovation are visible diversity (typically skin color, age, gender, etc.) and underrepresentation (anytime someone is less than 15% of the majority group). Other forms of diversity are also relevant but these are the ones that psychologically play the most role in how someone engages with the innovative process.
When you start paying attention to diversity, you notice it (and notice its absence!). And based on the culture of your upbringing and the culture of your organization, you may or may not be primed to think consciously about innovation.
What really makes the difference in innovation is whether the corporate culture is paying attention to innovation.
When you jump on a city bus or roam the streets off the major thoroughfares you'll quickly learn that we have as many differences as similarities. And therein lie the greatest opportunities for innovation - our different ways of viewing the world and coming up with solutions!
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