Individual web pages as they first appeared in the early 1990s had the flavour of person-hood. MySpace preserved some of that flavour, though a process of regularized formatting had begun. Facebook went further, organizing people into multiple-choice identities while Wikipedia seeks to erase point of view entirely. If a church or government were doing these things, it would feel authoritarian, but when technologists are the culprits, we seem hip, fresh, and inventive. People accept ideas presented in technological form that would be abhorrent in any other forms
When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.
All over the world today people have a very strong desire to find a sense of identity, and at the same time that's coupled with the rise of absolutely absurd wars that relate to ethnic identity. Perhaps there is something deeply ingrained in people that relates to a sense of belonging, and without that, identity doesn't seem as real as it should.
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